Our people
The people who hold the mission in trust, and the work in their hands.
Founder & CEO
A Colombian music executive with a Master's in Music Business from New York University and more than 15 years across Sony Music, The Orchard, and Apple, working with artists including Bad Bunny and Ozuna. He founded UNSIN to give emerging artists the education, platform, and community that make a career possible — and to make the path to one more equitable than the one he came up through.
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Chief Operating Officer
Felipe brings more than 15 years of project and portfolio management, including consulting roles at PwC, SAP, and Nokia, with a focus on process design and cross-team collaboration. At UNSIN he makes the programs run — connecting artists, partners, and staff so the work of developing emerging talent stays efficient and sustainable.
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Chief Creative & Programming Officer
Azucena began her career at 20 at Sony Music in A&R, later leading marketing for The Orchard in New York, where she built out its Latin department. At UNSIN she channels that experience into programming that puts emerging Latin artists in front of the audiences and professionals who can open a door.
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Creative Director
A Colombian designer, creative director, and brand consultant, and the founder of It's Ugly Design, a studio based between Dubai and Colombia. His design work spans hospitality, music, and technology across the UAE, and at UNSIN he shapes how the organization looks and sounds to the people it serves.
LinkedInGovernance
UNSIN Org is governed by a board of directors that holds the mission in trust.
UNSIN Org is a 501(c)(3) nonprofit incorporated in December 2024. EIN 33-2425578.
Join us
If you work in music, education, or community building in Miami and want to help shape what UNSIN becomes, we'd like to hear from you.
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